Service:

Client:

Premier Brand Identity

The Forward Co.

Project Overview:

The Forward Co. is a transformational hub of discipleship and leadership located in the Twin Cities. Their goal is to helping folks advance personally and professionally in all areas of life. The Forward Co. is a collection of three distinct platforms for personal inspiration and spiritual transformation: The Forward Co. - The Forward Disciple - Forward Leadership Coaching.

Our job was to create a brand system that encompasses all three, while giving them their own individual identity. We started by creating the custom typeface, which would serve as the primary identifier of the brand. Then we made a diverse, yet cohesive color palette that could be used together and broken up into three mini colorways. Next we created a unique lock-up for each platform, and have them each their own brand mark. Finally we created the pattern to give the whole identity a touch of flare.